Website Buildout
Stages of Building
Beginning stages of your new website.
- Understanding what different things are the designer will ask you for. - Content!
Content is the text, photos, quotes, phrases you want portrayed on the website, content is NOT the font or the font color this is the design of the site.
I have had so many people get "mad" at me or call me names because they couldn't provide me with content because they didn't know how, the best way to explain it is, SELL ME ON YOUR IDEA, Tell the people reading about you on your website why they should choose you over someone else, show me in your WORDS what passion you have about your business! Don't say I wash cars and I do tint and wraps too. This is vague and not the image you wish to portray to a customer. Content is Information (practical, functional, tactical). PERIOD.
2. Images must be either your own or from somewhere like PixaBay which offers free images with no copyrights but does need an account to download full resolution images, there are others like UnSplash.com as well, I primarily use PixaBay though. make sure the images you download and send are at least 1920x1280 in size and if they are header (top of the page) photos they need to be in landscape mode only. Portrait type images go in to a gallery or placed to illustrate a section of text these need to be downloaded in the largest vertical format possible.
This is a vertical image
This is a Landscape image
3. Services Description's - at least 1 paragraph, preferably 2-3, the more you explain it the better chance you have of landing the new client! Let's use window tint as a selling point again, If you put down that you offer 3M tint don't expect the reader to know about the different shades of tint and types of tint, educate them on the different types and the fact that 3M has a nationwide lifetime warranty instead of shop lifetime warranty, your website is your new sales person so give just enough information for them to call you. I am a natural salesman but this is about website selling your product for you!
4. Contact Page - Allow the designer to lay it out then tweak it afterwards, these are your best tools for a website, this is where you get to meet with the customer and show them why your website was the tool to get them to call/text/come see you/SPEND MONEY WITH YOU!
5. Colors/Fonts - Now is the time to update the colors and font styles but remember not all FONTS are available on ALL devices so don't use a fancy cursive text that may not render on all devices on a full paragraph, personally I like sticking with the basics because Arial, Helvetica , Tahoma, Raleways work on most devices! Just remember to size it where it will respond to all devises
