Small Business Promotion

When you have a small business, budgets are often constrained. Marketing is one of the first expenses that small businesses cut down on. If you have a small business too, we want you to pause for a moment and read this. While traditional advertising methods may be costly and often hard to measure, there is one marketing method at your disposal that, if implemented correctly, can yield amazing and quick results.
I see marketing as an INVESTMENT in yourself and in your business, shouldn’t you?
With an incredible ROI of close to $40 on every $1 spent and the ability to connect with the prospects and customers in a more personalized manner, Email marketing is a potent tool in your marketing arsenal.

If you have a small business, we have compiled the seven most effective email marketing tips in this info-post that you can easily download and refer to anytime for quick and guaranteed results.

1. Start a Website: Start a website to make your business visible to a larger audience. Ensure your website content is related to your business and written in a clear, concise, and enticing manner.

2. Get Email addresses: Add a sign-up form to your website. To get people to subscribe to your emails, offer them some incentive in-lieu of their email-addresses.

3. Send Personalized Emails: Segment your email subscribers based on interests, age, gender, browsing habits, etc. Then customize your email messages based on the subscriber preference and needs. Avoid generic messages and always address your subscribers by their name.

4. Maintain Consistency: Time your emails correctly based on your customers’ preferences, time zone, seasons, etc., and always stick to your email schedule. Make rewarding customers a regular part of your email marketing.

5. Optimize Messages: Optimize your email messages so that they can be easily viewed across all devices. Use a responsive email template and always test every element before sending.

6. Embed Social Media: Add social media buttons to your newsletter and make your content interesting and shareable. The more your content is shared on social media, the better it is for your business.

7. Perform A/B Testing: Email messages full of errors may annoy the readers. So, thoroughly check your email subject line and content. If you have included links and images, make sure they are working.

Text from Manta and adjusted by us!